Social Media
Increase Your LASIK Referrals and Tap
Into the Y Generation
52% of Your LASIK Prospects Are Below the Age of 31
Social media websites grant the average user an instant connection to all of their friends and family with just the click of a button. Good experiences, as well as bad ones, can be seen by 130 people* in less than 10 seconds. (*The average number of connections a person has on Facebook.) This means that when a patient is overjoyed by their new look or their improved vision, they can instantly upload before and after photos and share them with everyone. Once people see the difference you made for that patient, they are going to search for you in Facebook.
Increase Your Patient Referrals and Tap Into the Y Generation
Social media is not just a passing fad. Over 300 million people use some sort of social network website daily. In fact, professional social marketing gurus say that you must devote at least 20 hours per week to social media in order to make it effective for your business.
52% of Your LASIK Prospects Are Below the Age of 31
If at least 50% of your new LASIK patients are not coming from the Y Generation (born after 1981), you are missing a huge opportunity in your marketplace. Effective use of social media has become mandatory, especially when trying to reach younger patients. This younger crowd loves social media sites, and they use these sites to learn much of what they know about current events. You must provide easy ways for casually-interested people to take small steps toward your practice through the internet. And you should have systems that make it easy for happy patients to refer their friends. People in this age group respond best to a referral from a friend which is exactly how social media works.
Don’t Discount Social Media for Cosmetic Surgery Patients
The average age of cosmetic surgery patients is 41, according to the American Academy of Cosmetic Surgery. Some treatments skew younger, like breast augmentation, liposuction, rhinoplasty (nose job) and dermabrasion; while others like blepharoplasty (eyelift), breast lift, facelift and Botox® are typically sought by older patients. Guess what? These Generation X people use social media, too.
Regardless of your patients’ ages, having a strong social media presence is vital to the success of your business. You can increase your online presence (and bring in more new patients) through:
- Facebook, Twitter and YouTube activity
- Blogging
- Consumer review sites
- Encouraging patients to post reviews online in video and written formats
Fast Track Marketing has the expertise to enhance your practice’s social media status and get people talking about you online.
To find out more about Fast Tack Marketing's services and products simply contact us