If you own an elective surgery practice – of any specialty – you are probably painfully aware of how competitive the market is for your…
FastTrack Marketing
February 26, 2018
Google and other search engines are constantly tweaking their algorithms in order to provide online searchers with the most accurate and helpful information. The competition…
February 12, 2018
Every elective surgery practice has habits: acquired behavior patterns regularly followed until they have become almost involuntary. Whether you realize it or not,…
January 22, 2018
A positive patient experience extends beyond your office doors. While you probably (hopefully) place a great deal of effort to make patients in your…
January 8, 2018
You use advertising and marketing tactics to get people to know your elective surgery practice. And maybe you are successful in getting people…
January 2, 2018
Marketing your elective surgery practice should be easy, right? Just run a couple of advertisements in your local newspaper, online, on your local…
December 26, 2017
Advertising has changed. In the past, you ran ads that the majority of the people in your target market would see. There were limited media…
December 18, 2017
It used to be that word-of-mouth advertising and an occasional print ad would do the trick to get patients in the door. Today patients are…
December 11, 2017
Eighty-five percent of consumers use the internet to find businesses. This stat is probably no big surprise to you. But did you know that 25% of…
December 4, 2017
Fear…Cost…Confusion… These are some of the major “objections” that keep potential patients from making the leap toward elective surgery. Regardless of your specialty (LASIK, plastic…
November 27, 2017