How AI-Powered Digital Marketing Can Help You Reach and Convert More Cataract Patients As the population ages, the demand for cataract surgery is set to increase dramatically. Projections show that by 2035, an additional 2 million Americans will require cataract surgery annually. With this surge, the competition to attract and convert cataract patients is only going to intensify — which means your digital presence matters more than ever. At Fast Track Marketing, we specialize in helping ophthalmology practices not just generate leads, but build sustainable growth pipelines that result in more surgical conversions — especially for premium IOLs. Why Now Is the Time to Optimize Your Cataract Marketing While many practices are still relying on traditional methods to attract cataract patients, digital marketing — powered by AI — is quickly becoming the most effective, efficient way to reach this growing demographic. And the opportunity is massive. Baby boomers, the primary audience for cataract surgery, are increasingly online and active on social media. In fact, in 2024, over 36 million baby boomers in the U.S. used social media, with Facebook being their platform of choice. That means your potential patients are already scrolling — the question is: will they find you? Go Beyond Cataract Keywords — And See Bigger Returns One of the most overlooked strategies in cataract marketing is expanding your keyword targeting. Practices that broaden their bidding beyond just “cataract surgery” keywords often discover that 1 in 10 patients from general eye care searches can be converted into a surgical procedure. That’s a significant return when you have the tools in place to nurture and convert. More Than Lead Gen — We Help You Convert Our AI-powered, HIPAA-secure digital marketing system gives you a full-funnel approach: Search and Social Ad Campaigns targeting cataract patients and their caregivers Real-Time Reporting and Call Transcriptions that identify areas for front-desk and phone conversion improvement Lead Nurturing Tools like automated drip emails, self-evaluation tools, and premium lens education sequences Custom Strategy built specifically for ophthalmology practices and surgical growth Make Sure You’re the First Choice — Before the Need Becomes Urgent The demand is coming. The question is — will your practice be the one patients find and choose? Let us show you how to attract more cataract patients, convert more consults, and position your practice for long-term success with AI-powered marketing built for results. 👉 Schedule your free digital presence analysis now — and see exactly where your practice stands, where your competitors are winning, and how we can help you stand out.